Our Philosophy

 
 

At Encantos, we have a unique purpose-led and culture-inspired approach to building family entertainment and education brands for today’s multicultural world.

Encantos Ikigai.png

cause 

Purpose is at the heart of every Encantos brand. What is the brand’s reason for being. Each brand has a cause that entertains, educates and empowers families through culture.

Culture

Culture shapes the human experience.  We believe culture is multidimensional, defined not just by race, gender and ethnicity but also by lifestyles, tribes, and shared passion points. Culture is the connective tissue that unities all the elements of the brands that we bring to life. 

content

We believe art and content should ultimately serve humanity and inspire us to be our best self.  We develop content-fueled brands with an intellectual property (IP) to consumer products (CP) approach. 

curriculum

There’s always a learning in the story and after the story.  We build in educational components into the storytelling, infusing the entertainment with learning.  


community

As a Public Benefit Corporation (PBC), each brand has a family-focused social benefit cause tied to it to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with kids and families,

Commerce

People want merchandise with meaning.  People want products and services that enhance their lifestyles, share their values and create the ideal family atmosphere.